A groundbreaking media project is set to transform local journalism in the Bay Area. Coyote Media Collective, a worker-owned newsroom, emerges as a powerful alternative to traditional corporate media, promising deep, creative storytelling that truly represents our community.

Eleven veteran journalists from prestigious outlets like The New York Times, NPR, and Mother Jones have joined forces to create this innovative platform. Their mission? To prioritize editorial freedom and local relevance in a media landscape increasingly dominated by corporate interests and algorithmic content.

The collective quickly garnered public support, raising over 75% of their initial $80,000 launch goal within just two days. They’re now targeting $150,000 to ensure fair compensation for journalists and consistent, high-quality content. All content will be freely accessible, with optional membership tiers offering additional perks.

Coyote’s coverage will span the entire Bay Area, with a focus on investigative reporting, arts and culture, and sharp commentary. Their unique approach draws inspiration from alt-weeklies, blending journalistic rigor with an irreverent spirit. Planned features include a creative “Meet Cute Market” and a comprehensive Bay Area events calendar.

The collective’s name is rich with symbolism, referencing both the adaptable coyote from Pomo mythology and COYOTE, the groundbreaking 1970s sex workers’ rights organization. This nod to local history and social justice underscores the project’s commitment to community-centered storytelling.

As traditional media struggles with sustainability and independence, worker-owned models like Coyote Media Collective represent a promising alternative. By prioritizing journalist autonomy and community connection, they’re reimagining what local journalism can be.

Expect the site to launch later this summer, bringing a fresh, dynamic voice to Bay Area media.