Issam Hijazi wasn’t supposed to start a social media empire. He had a comfortable career in tech, working for major companies like Oracle and IBM. But after watching the genocide in Gaza unfold on his screen in real time, something shifted. As a Palestinian with family members killed in the conflict, Hijazi felt complicit just working for companies he believed were enabling surveillance and oppression. So he did what most of us only fantasize about: he quit and built something better.