In a heartwarming victory for San Francisco’s independent film scene, the historic Roxie Theater has officially purchased its own building, ensuring its continued survival and cultural significance. After decades of renting, the beloved Mission District cinema has transformed its longstanding dream into reality by closing a $5 million property sale that includes the main theater, the Little Roxie, and the adjacent Dalva bar.

The theater’s successful fundraising campaign, which has already collected $5.5 million towards its $7 million goal, represents more than just a financial achievement. It symbolizes the community’s deep commitment to preserving local arts and cultural spaces. Executive Director Lex Sloan described the moment of announcement as filled with “smiles, cheering, and woo-hoo’s,” capturing the collective excitement of their dedicated team.

With building ownership secured, the Roxie is now focusing on modernization and enhancing the moviegoing experience. Planned upgrades include new front doors, a state-of-the-art projector, and sound system improvements. Perhaps most exciting for film buffs and cocktail enthusiasts, the theater is working on obtaining a wine sales license and developing movie-themed cocktails in collaboration with Dalva.

The theater’s resilience is particularly impressive considering the challenges posed by the pandemic. They’re already approaching pre-COVID ticket sales volumes from 2019 and are optimistic about maintaining affordable ticket prices now that they’re free from potential rent increases.

For San Francisco’s film lovers, the Roxie’s story represents more than just a real estate transaction. It’s a testament to the power of community support, cultural preservation, and the enduring magic of independent cinema. As Sloan eloquently put it, sometimes the best jobs involve unexpected tasks like plunging toilets and touch-up painting - all in service of keeping this cinematic gem alive and thriving.