Soccer fans across the Bay Area, get ready to rep your region like never before. FIFA has just unveiled a fresh line of World Cup merchandise that captures the unique spirit of our tech-savvy, culturally diverse landscape.

The new collection features designs that go way beyond your typical sports swag. Local artist LeRoid David has created standout pieces that showcase the iconic Golden Gate and Bay Bridges, symbolically merging the region’s technological innovation with the global passion of soccer. Hoodies, t-shirts, and caps are now available on the official FIFA store, giving fans a chance to showcase their local pride during the 2026 World Cup.

Santa Clara’s Levi’s Stadium is set to be a major tournament hub, hosting six matches that will bring international soccer talent right to our backyard. From Qatar versus Switzerland to knockout stage competitions, the Bay Area will be at the center of this global sporting event.

The merchandise line isn’t just about clothing – it’s a celebration of the Bay Area’s unique identity. Each piece tells a story of technological innovation, cultural diversity, and sporting excitement. Fans can expect designs that reflect the region’s dynamic spirit, making these items collectible memorabilia for soccer enthusiasts and local proud residents alike.

With matches scheduled throughout June and the first week of July, soccer fans have plenty to look forward to. Whether you’re a die-hard football fanatic or just excited to be part of a global sporting moment, these locally inspired designs offer something for everyone.

Pro tip for collectors and soccer fans: These limited-edition pieces are available now on the FIFA store, so don’t wait too long to grab your piece of World Cup history.