In the ever-evolving landscape of workplace culture, a new trend is bubbling up faster than carbonation in a freshly cracked soda can.

Millennials and Gen Z are redefining the traditional smoke break with an unexpected protagonist: Diet Coke. The term “fridge cigarette” has taken social media by storm, with TikTokers embracing the concept of a midday soda ritual that offers a moment of respite during stressful workdays.

Content creator Rachel Reno’s viral TikTok video sparked widespread conversation about this phenomenon, garnering over 3.8 million views. The video captures a relatable moment of workplace tension relief, featuring Reno enjoying a Diet Coke alongside a wrapped sandwich.

The trend reflects a broader cultural shift towards acknowledging mental health and creating small, meaningful breaks during work. Users are sharing their own “fridge cigarette” moments, describing the beverage as a way to “take the edge off” or provide a brief escape from workplace pressures.

However, health experts caution against excessive consumption. A 2020 study highlighted potential risks associated with artificial sweeteners, suggesting a higher heart disease risk for frequent consumers of such beverages.

Interestingly, the trend goes beyond just Diet Coke. Reno’s follow-up content playfully categorized different sodas as various types of “cigarettes”, with regular Coke considered a “cigar” and sparkling water deemed a “juice treat”.

This cultural phenomenon underscores a generational approach to workplace wellness - finding small, personal moments of joy and relief within structured work environments. It’s less about the beverage itself and more about creating a ritualistic pause in an otherwise demanding day.

While Diet Coke might not appreciate being compared to cigarettes, the analogy has clearly resonated with millions, transforming a simple drink into a symbolic workplace companion.