In a surprising twist that could only happen in San Francisco, tech founders are trading their hoodies for tailored suits and learning the fine art of social graces. Slow Ventures recently hosted an “Etiquette Finishing School” at the Four Seasons, bringing together young entrepreneurs to master everything from the perfect handshake to caviar etiquette.

The event, organized by Sam Lessin, aimed to transform the stereotypical socially awkward tech founder into a polished professional. About 50 founders attended the free workshop, eager to learn how to navigate social and professional environments with confidence.

Lessin argues that the tech world has evolved beyond its casual roots. “Tech is no longer playful and cute. It’s taking people’s jobs and changing environments,” he explained. The seminar covered crucial skills like public speaking, maintaining office decorum, and understanding social nuances.

A fashion show featuring luxury brands like Brunello Cucinelli demonstrated appropriate attire for various professional settings, challenging the traditional tech uniform of Patagonia vests and casual wear. Founders were introduced to networking tips, conversation starters, and the importance of projecting leadership presence.

Not everyone was supportive of the initiative. Garry Tan, CEO of Y Combinator, publicly criticized the event, arguing that founders should focus on building great products rather than learning social refinements.

Participants found unexpected value in the experience. Marie Paoli, an AI startup co-founder, appreciated learning techniques to stay composed before investor meetings. Maxim Sindall, a founder who traveled from Toronto, was particularly inspired by discussions about maintaining an “abundance mindset”.

The event signaled a potential shift in Silicon Valley’s culture – from celebrating disruption to understanding the importance of social intelligence. As tech continues to influence global industries, the ability to communicate effectively might just become as crucial as technical skills.

While the jury is still out on whether etiquette classes will become a trend, one thing is clear: San Francisco’s tech founders are learning that success isn’t just about coding – it’s also about connection.