The holiday season is heating up, and Starbucks has dropped a must-have collectible that’s sending coffee lovers and internet enthusiasts into a frenzy. Their new Glass Starbucks Bearista Cold Cup is more than just a drinking vessel - it’s a cultural phenomenon.

This adorable 20-ounce cup features a classic teddy bear wearing a signature Starbucks green knitted beanie, promising to bring “instant joy to every sip”. Priced at $29.95, the limited-edition item has already sparked online chaos, with fans declaring they’ll go to extreme lengths to secure one.

On social media platforms like TikTok and Instagram, fans are expressing their excitement with comments ranging from “I’m paws-itive this bear cup is the best thing since sliced bread” to dramatic declarations like “I will fight you for it”. Some enthusiasts are so committed that they’re already contacting local Starbucks to reserve their cup.

The cup’s popularity has triggered an unexpected resale market, with collectors and opportunists listing the item on platforms like eBay and Mercari. Some listings are already reaching up to $139, demonstrating the cup’s viral appeal and collectible status.

Starbucks isn’t just stopping at the Bearista Cup. Their holiday merchandise for 2025 includes a range of festive items, including a collaboration with Hello Kitty and the return of their traditional Red Cup Day on November 13th.

Whether you’re a coffee enthusiast, a collector, or someone who just appreciates cute design, the Bearista Cup represents more than just a drinking accessory - it’s a cultural moment that captures the playful spirit of the holiday season.

Fans can grab their own Bearista Cup and explore other holiday merchandise starting November 6th at Starbucks locations nationwide.