San Francisco’s movie theaters might soon get a boozy boost that could help them survive in the post-pandemic economy. District 2 Supervisor Stephen Sherrill is proposing a groundbreaking legislative change that would make it easier for local cinemas to serve beer and wine, potentially throwing a lifeline to struggling small theaters.

The current city planning code creates significant barriers for theaters wanting to serve alcohol. Existing regulations require venues to generate 51% of their revenue from food prepared on-site - a nearly impossible standard for movie theaters. “Regardless how much we charge for extra butter, no amount of popcorn is going to make 51% of their revenue,” Sherrill candidly explained.

His proposed amendment would specifically modify the definition of movie theaters, allowing them to sell alcohol without meeting the strict revenue requirements. While the legislation appears to have been initially inspired by billionaire tech investor Neil Mehta’s plans to renovate the historic Clay Theater, it would apply to movie theaters across San Francisco.

The Clay Theater, a beloved single-screen cinema that has been shuttered since before the pandemic, could be among the first to benefit. Mehta’s vision includes transforming the venue into an art-house cinema with an expanded concessions area, potentially bringing back a piece of San Francisco’s cultural heritage.

This proposal is part of a broader city strategy to revitalize entertainment venues and boost economic activity. By reducing regulatory obstacles, the city hopes to provide local businesses with more flexible options for generating revenue and attracting customers.

For movie lovers and theater enthusiasts, this could mean enjoying a craft beer or local wine while watching independent films or classic cinema. The changes represent more than just a business opportunity - they symbolize San Francisco’s ongoing commitment to preserving its unique cultural spaces and supporting small businesses during challenging economic times.

As the proposal moves through the Board of Supervisors, cinema fans and local business advocates will be watching closely to see how this potential game-changing legislation unfolds.