Sports fanatics are preparing to splurge like never before for the upcoming Super Bowl and World Cup events in the Bay Area, with luxury packages selling out months in advance and prices reaching astronomical heights.

Fans aren’t just buying game tickets anymore, they’re investing in immersive, star-studded experiences that promise once-in-a-lifetime memories. Some packages include private concerts with legendary musicians, exclusive meet-and-greets with NFL players, and high-end experiences like wine tours in Napa Valley and stays at iconic San Francisco hotels.

On Location, the official hospitality partner for both events, reports a significant surge in premium package sales. Super Bowl packages range from $7,000 to $17,000 per person, with some elite experiences already sold out. The World Cup packages are equally extravagant, with six Bay Area matches costing over $20,000 for the most luxurious options.

International interest is particularly high, with UK-based travel companies like MVP Travel offering comprehensive packages that include flights, accommodations, game tickets, and exclusive events. British football fans have shown a special connection to the San Francisco 49ers, driving up international excitement.

Beyond the games themselves, these events represent a crucial opportunity for the Bay Area to showcase its resilience and appeal to a global audience. Local tourism officials see these international sporting events as a chance to rebuild the region’s reputation and highlight its vibrant culture.

Celebrity-studded parties are also on the horizon, with events like the Sports Illustrated Super Bowl party promising star-studded lineups and performances. Tickets for these exclusive gatherings can cost upwards of $500, with some bespoke experiences reaching up to $200,000.

For many attendees, these aren’t just sporting events, they’re transformative experiences that offer a glimpse into a world of luxury, entertainment, and unforgettable moments.