If you’ve been using AI video editing apps lately, you’ve probably noticed they’re getting way better at understanding what makes content actually pop on social media. Mirage, the company behind the popular video editing app Captions, just raised $75 million in growth funding from General Catalyst’s Customer Value Fund, and they’re using it to double down on building smarter AI models that get creators.

The company’s been on quite the journey over the past year. They rebranded from Captions to Mirage to signal that they’re positioning themselves as a full-blown AI lab, not just an app maker. They’ve also expanded way beyond individual creators, they’re now targeting advertising and marketing teams who need to produce video content at scale.

One of the coolest recent additions is their new audio model that actually preserves accents in generated videos. CEO Gaurav Misra explained that they built this because they noticed a major gap: their international user base was constantly getting their accents flattened to sound like generic American English. “My own dad’s example, he would say a word in an Indian accent, and it would always make it sound like he’s talking in an American accent”, Misra told reporters. That’s a legitimately important detail that shows they’re listening to what their actual users need.

Mirage switched to a freemium model back in January 2025 to better compete with ByteDance’s CapCut and Meta’s Edits. They’ve also launched a video creation suite that lets companies generate and distribute videos in bulk, which is exactly what small businesses and marketing teams have been asking for. The numbers are pretty wild: over 3.2 million downloads in the last year, $28.4 million in in-app revenue, and the platform’s been used to create more than 200 million videos total. Even more impressive? Only 25% of their revenue comes from the U.S., meaning their international presence is seriously strong.

Looking ahead, Mirage is planning to build more specialized models focused on what Misra calls “assembly intelligence”, basically automating the process of stitching together videos from different sources and components. They’re also working to merge their marketing suite with their mobile editing app to create a more cohesive experience for small businesses.

Pranavk Singhvi, the managing director of the fund backing them, said Mirage has figured out their business model and unit economics better than most competitors in the space. “Their business equation is extremely figured out”, he explained. “Regardless of what the other tools are out there, Mirage is clearly ahead of the pack from a unit economics standpoint”.

With this fresh capital, Mirage is planning to fuel growth and expand aggressively into high-growth Asian markets, which tracks given their already strong international presence.