Puerto Rico is experiencing a massive tourism boost, thanks to one of the world’s most popular reggaetón artists: Bad Bunny. The global superstar’s concert residency in San Juan this summer has not only filled venues but has also sparked a renewed interest in exploring the island’s rich culture and hidden gems.

Tourists from around the world are flocking to Puerto Rico, spending thousands of dollars to immerse themselves in a full Bad Bunny experience. Fans are taking guided tours of his hometown, Vega Baja, visiting the supermarket where he once worked, and exploring landmarks featured in his music videos.

The economic impact has been significant. Nearly three dozen hotels are offering Bad Bunny packages, generating almost $200 million in revenue. Hotel reservations are up 10% compared to last year, with short-term rentals increasing by an impressive 42% in August.

Local nonprofits and community organizations are capitalizing on the trend, creating unique tours that showcase Puerto Rican culture. From bike tours inspired by his album titles to coffee plantation visits, these experiences offer tourists a deeper connection to the island beyond traditional beach destinations.

Bad Bunny’s influence extends beyond tourism. He’s highlighting Puerto Rico’s cultural identity, encouraging visitors to explore lesser-known towns and support local businesses. Restaurants, like La Casita Blanca, have seen massive increases in patronage after being featured in his social media.

This surge isn’t just about concert tickets; it’s a cultural movement. Bad Bunny’s message of pride and connection to his homeland resonates with fans, transforming Puerto Rico from a typical tourist destination to an immersive cultural experience.

As tourism experts note, the artist has successfully shifted the narrative from beaches to culture, proving that authenticity and personal storytelling can be powerful economic drivers. For Puerto Rico, Bad Bunny isn’t just a musician – he’s become a tourism ambassador.