The National Women’s Soccer League (NWSL) is turning heads with a unique marketing strategy that’s literally making waves in San Francisco Bay. A floating soccer field mounted on a container ship has arrived in the city, creating buzz ahead of the championship match this Saturday in San Jose.

The championship game, featuring the Washington Spirit and Gotham FC, is set to be a thrilling showdown. While the match itself will take place at PayPal Park, the NWSL has created an eye-catching promotional installation that showcases the league’s creativity and commitment to visibility.

NWSL spokesperson Brendan Hannan explained the motivation behind the floating pitch, stating that the goal was to highlight the cityscape and generate excitement for the championship week. The unique maritime soccer setup offers a stunning visual backdrop against San Francisco’s iconic waterfront.

Although details about specific events on the floating field remain unclear, the installation serves as a compelling photo opportunity and conversation starter. Fans curious about the championship can catch the game on CBS and Paramount+ at 5 pm PT, with tickets starting at an accessible $42.80.

This innovative marketing approach reflects the growing momentum of women’s professional soccer, demonstrating the league’s willingness to think outside the box and capture public imagination. By bringing soccer literally onto the water, the NWSL is signaling its ambition and creative spirit.

For soccer enthusiasts and Bay Area locals alike, this floating pitch represents more than just a promotional stunt, it’s a symbol of the growing prominence and excitement surrounding women’s professional sports.