Get ready for a wild ride in AI entertainment. OpenAI just dropped Sora, a new iOS app that lets users create mind-bending deepfake videos of themselves and others with just a few taps. The platform, powered by their latest video generation technology, transforms your digital likeness into a playground of AI-generated content.

Users can create their digital avatar by recording a quick video of themselves saying numbers and turning their head. Once set up, you can generate nine-second clips featuring your face in absolutely ridiculous scenarios. Want to see yourself stealing a graphics processing unit from Target or dramatically arguing with a colleague? Sora makes it happen.

The app comes with robust privacy controls. You can decide who can use your digital likeness - from everyone to just approved connections. Whenever someone generates a video using your image, you’ll be able to see the full clip from your account.

Safety is a key consideration for OpenAI. The platform blocks content involving sexual material, graphic violence, extremist propaganda, and scenarios promoting self-harm. Even seemingly harmless requests like generating videos of celebrities or copyrighted characters are restricted.

Interestingly, the app allows some unexpected content. A test run showed the app happily generating a video of someone “smoking 10 fat blunts” at their desk, but blocking more dangerous scenarios like jumping off a bridge.

While the technology is impressive, it also raises serious questions about digital identity, consent, and the potential for misuse. OpenAI CEO Sam Altman acknowledges the app’s addictive potential and the risk of online bullying.

As AI continues to blur the lines between reality and fiction, Sora represents a fascinating - and potentially unsettling - glimpse into our digital future. Whether this becomes a fun creative tool or a source of digital anxiety remains to be seen.