Silicon Valley’s latest obsession with defying death has reached a new peak with entrepreneur Bryan Johnson’s latest venture: a $1 million per year “Immortals” program promising to reveal his personal longevity secrets.

Johnson, known for his extreme anti-aging protocols, is now offering an exclusive three-spot program that includes 24/7 access to “BryanAI”, comprehensive biological tracking, and personalized health optimization strategies. This isn’t just another wellness trend, it’s a glimpse into how the ultra-wealthy are attempting to outsmart human mortality.

The program promises extensive biological data analysis, continuous health monitoring, and access to cutting-edge therapies. Johnson has previously made headlines for unconventional health practices like receiving blood transfusions from his teenage son and meticulously documenting his biological age regression.

While the price tag might seem astronomical, Johnson isn’t alone in this market. Other longevity-focused startups like Biograph and Fountain Life are charging thousands of dollars for similar, though less comprehensive, health optimization programs. These ventures reflect a growing trend among tech entrepreneurs who view aging as a solvable technical problem.

However, critics argue that such extreme and expensive approaches are fundamentally inaccessible to most people. The average person can’t afford a million-dollar health protocol or dedicate their entire lifestyle to biological optimization.

Johnson’s program represents more than just a health service, it’s a provocative statement about human potential, technological intervention, and the lengths some will go to extend their lifespan. Whether it’s visionary or merely performative remains to be seen.

For now, most of us will have to settle for more traditional health strategies: balanced diet, regular exercise, and maybe occasionally splurging on some premium olive oil.