In the heart of San Francisco’s tech scene, a peculiar educational experiment is challenging the traditional startup culture. Slow Ventures, a prominent venture capital firm, recently hosted a unique “Etiquette Finishing School” that’s turning heads and challenging stereotypes about tech entrepreneurs.

The exclusive three-hour program, held at the luxurious Four Seasons in the financial district, attracted hundreds of applicants but only accepted 50 founders. The curriculum was far from a typical tech workshop, focusing on nuanced professional skills like mastering the perfect handshake, refining public speaking techniques, and understanding office decorum.

Sam Lessin, a general partner at Slow Ventures, articulated the program’s deeper purpose: acknowledging technology’s transformative impact on society. “Tech is no longer playful and cute,” Lessin emphasized. “It’s fundamentally changing job markets and environments. In this context, entrepreneurs need to demonstrate respect and professionalism”.

The event included unexpected elements like a fashion show featuring models demonstrating appropriate attire for various professional scenarios, and concluding lessons on sophisticated topics like wine and caviar appreciation. Despite initial skepticism from some industry leaders, including Y Combinator’s CEO Garry Tan, the program generated significant buzz.

One anonymous participant candidly shared their motivation, stating they attended to become “less feral” – a telling commentary on the tech industry’s ongoing cultural evolution. The program represents a broader shift towards more intentional, socially aware entrepreneurship.

While the finishing school might seem unconventional, it signals an important moment in tech culture: a recognition that professional success isn’t just about innovation, but also about how entrepreneurs present themselves and interact with the world around them.

As technology continues to reshape society, programs like Slow Ventures’ etiquette workshop suggest that the next generation of founders are looking beyond coding skills and seeking a more holistic approach to leadership and professional development.