Move over, traditional sports coverage – Claire Kittle and Kristin Juszczyk are bringing a fresh perspective to the world of professional football.

The wives of San Francisco 49ers players George Kittle and Kyle Juszczyk are launching a groundbreaking YouTube series called “Wife’d Up Mic’d Up” that promises an unfiltered look into the lives of NFL families. This isn’t just another behind-the-scenes show; it’s a raw, intimate journey through the 2025 NFL season that goes beyond touchdowns and tackles.

Claire Kittle, a former Iowa women’s basketball player turned entrepreneur and podcast host, brings her Midwestern football roots to the project. “Growing up in a football-crazed family, this sport has always been more than just a game to me,” she explains. Her passion for sharing personal gameday moments shines through in the series.

Equally compelling is Kristin Juszczyk, who has made waves in the fashion world with her innovative sports-themed designs. Her journey from DIY jacket maker to NFL licensing sensation reached a global peak when Taylor Swift wore her custom red puffer coat to a Kansas City Chiefs game in early 2024. “Football has truly transformed my life,” Juszczyk shares. “It’s connected me with incredible people and inspired my creativity”.

The series will track their experiences from home to away games, offering viewers a genuine glimpse into the world of professional football families. They’ll cover everything from travel and tailgating to personal moments that make the NFL experience unique. The show is building towards the Super Bowl on February 8, 2026, which will be hosted at Levi’s Stadium in Santa Clara – adding an extra layer of hometown excitement.

With companion content and active social media engagement, “Wife’d Up Mic’d Up” is poised to redefine sports entertainment. It’s not just about the game – it’s about the community, passion, and human stories that make football more than just a sport.

Fans can catch the series launching this Thursday, promising a refreshing and authentic take on NFL life that goes far beyond the field.