How AI is Transforming Brand Protection for Global Companies

Photo by Igor Omilaev on Unsplash
In the digital age, protecting a brand’s identity has become increasingly complex. Enter MarqVision, a cutting-edge AI startup that’s revolutionizing how companies safeguard their intellectual property.
What started as a law student’s revelation about the massive global counterfeiting industry has transformed into an innovative solution that helps brands recover lost revenue and maintain their digital presence. Mark Lee, the company’s founder, discovered during his time at Harvard Law that counterfeiting is a staggering $3 trillion criminal enterprise, growing rapidly in the online marketplace.
Using advanced computer vision and artificial intelligence, MarqVision has developed a platform that does more than just detect fake products. The startup helps global brands track and control their online presence across e-commerce platforms, social media, websites, and chat platforms. By leveraging AI technology, they’re providing a comprehensive solution that goes beyond traditional brand protection.
The company’s growth has been impressive. Within just four years, MarqVision has scaled to serve over 350 customers across industries like fashion, luxury, gaming, pharmaceuticals, and consumer electronics. Their clients are seeing tangible results, with approximately 5% sales boost attributed to their brand protection strategies.
Recently, MarqVision secured $48 million in Series B funding, bringing their total capital raised to $90 million. This investment will fuel their expansion into new markets like Japan and enhance their AI capabilities. Investors, including Peak XV Partners and Salesforce Ventures, see the company as a leader in the emerging AI-driven services landscape.
Looking ahead, MarqVision aims to become the backbone of global brand protection, offering not just detection services but also brand intelligence with insights into supply chains, pricing strategies, and reseller networks. Their ambitious goal is to reach $100 million in annual recurring revenue by mid-2027.
As digital marketplaces continue to evolve, MarqVision represents a critical solution for brands navigating the complex world of online intellectual property protection.
AUTHOR: mb
SOURCE: TechCrunch