Tech giant Google is radically transforming how we search and consume information with its latest artificial intelligence developments.

At their annual developers conference, Google unveiled an ambitious “AI mode” that promises to revolutionize online search experiences. The new feature allows users to interact with search engines more conversationally, essentially providing expert-level responses across virtually any topic.

The company’s CEO Sundar Pichai described this moment as a “new phase of the AI platform shift,” where decades of technological research are finally becoming tangible reality for global users. Already, approximately 1.5 billion people regularly engage with Google’s AI-powered search overviews.

However, this AI transformation isn’t without potential drawbacks. Search optimization firm BrightEdge reports that clickthrough rates from Google’s search results have declined nearly 30% in the past year, as users become increasingly satisfied with AI-generated summaries.

Beyond search, Google is expanding its AI ambitions into hardware, previewing new Android XR glasses developed in partnership with Gentle Monster and Warby Parker. These spectacles feature a hands-free camera and voice-powered AI assistant, marking the company’s return to the smart glasses market 13 years after the original Google Glass.

The company is also testing groundbreaking features in its Labs division, including AI agents capable of booking restaurant reservations, conducting searches through live video, and potentially accessing users’ Gmail to personalize interactions.

For tech enthusiasts willing to dive deeper, Google is introducing an “Ultra” subscription package at $250 monthly, offering advanced AI capabilities and 30 terabytes of storage.

As AI continues to reshape our digital landscape, Google’s latest innovations signal a profound shift in how we access, process, and understand information. The future of search is here, and it’s conversational, intelligent, and increasingly personalized.