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Spotify Wants to Slide Into Your DMs (Literally)

Listening to Spotify on a TV

Get ready for a new way to connect with your music-loving friends. Spotify is rolling out a messaging feature that lets users chat directly within the app, potentially transforming how we share and discuss our favorite tunes.

The new feature allows one-on-one messaging, but with a twist: you can only start a conversation with someone you’ve already shared content with. This means if you’ve created a collaborative playlist, joined a music blend, or are on a family plan together, you can now chat directly in the app.

Initially launching in select markets across Latin and South America, the messaging feature will expand to the U.S., Canada, Brazil, European Union, United Kingdom, Australia, and New Zealand in the coming weeks. Both premium and free users over 16 can access this new social element.

Spotify is positioning this as a complementary way to share music, not a replacement for existing platforms. Users can still share links externally on social media, but now have the option to keep conversations within the app. You’ll be able to access messages through your profile picture and even react to specific messages using emojis.

Privacy-conscious users might want to know that while messages are encrypted at rest and in transit, they aren’t protected by end-to-end encryption. Spotify will proactively check messages against its platform rules and allows users to report conversations they find inappropriate.

This move is part of Spotify’s broader strategy to become more interactive and social. Previously, the platform’s social features were limited to following users and seeing their listening habits. Recent additions like podcast comments and a video-focused feed have signaled the company’s intent to create a more engaging user experience.

However, some users have expressed concern about the app becoming cluttered with features. Fortunately, those who prefer a more streamlined experience can disable messaging through the app’s privacy settings.

Whether you’re excited about more ways to connect or wary of additional notifications, Spotify’s new messaging feature is set to change how we interact with music and each other.

AUTHOR: pw

SOURCE: TechCrunch