Get ready for a heartwarming holiday tradition that’s about to melt even the coldest of San Francisco winter days. The SF SPCA is bringing back its beloved puppy and kitten window displays at Macy’s Union Square, promising an adorable spectacle that will have animal lovers rushing to Union Square.

Starting this Friday at noon, the Macy’s windows will transform into a live showcase of furry friends seeking their forever homes. This year’s display comes with an exciting twist: a “Name Your Price” adoption promotion aimed at helping more animals find loving families during the holiday season.

Dr. Jennifer Scarlett, CEO of the SF SPCA, emphasizes the significance of this annual tradition, highlighting how each adoption creates space to save another life. “By offering Name Your Price adoptions, we’re removing barriers and making it possible for more families to experience the unconditional love of a pet,” she explains.

For those who can’t make it to Union Square in person, the SF SPCA has you covered. They’ll be running a live webcam at sfspca.org/holiday, allowing viewers to watch the adorable critters frolic and nap in real-time. The window display will run from noon to 6 pm, Wednesday through Sunday, until December 31st, 2025.

While the “Name Your Price” promotion applies to animals over 5 months old, the window animals might be too young to participate. However, the SF SPCA will have an adoption information booth on Macy’s main floor, ready to help potential pet parents find their perfect companion.

This heartwarming display isn’t just about cute animals, it’s a community tradition that has been bringing joy to San Francisco for nearly four decades. Whether you’re looking to adopt or simply want to enjoy some adorable window watching, the Macy’s Holiday Windows offer a delightful slice of seasonal cheer.

So mark your calendars, grab a warm beverage, and head to Union Square to witness this San Francisco holiday tradition that continues to capture hearts year after year.