Rock Legends, DNA, and the Wild World of Ozzy Osbourne's Latest Venture

Photo by Kevin Burkett | License
Rock fans, buckle up for a wild ride into the future of music memorabilia. Ozzy Osbourne, the legendary Black Sabbath frontman, is taking fan collectibles to an entirely new level by selling DNA-laden iced tea cans that could potentially unlock the secret to cloning the rock icon.
In a partnership with water brand Liquid Death, Osbourne is offering 10 limited edition cans for $450 each, complete with his personal DNA and a hand-crushed, hand-signed guarantee. The “Infinite Ozzy” collection isn’t just merchandise - it’s a futuristic experiment in preserving rock legacy.
Liquid Death’s tongue-in-cheek marketing suggests that once technology and legal restrictions permit, fans might actually be able to clone Osbourne. Imagine an army of '80s-era Ozzys mowing lawns, performing at children’s birthday parties, and bringing that classic rock energy everywhere.
This isn’t Osbourne’s first collaboration with the brand. Last June, he announced their “Death Dust” hydration powder, showing he’s not just a music legend but also a savvy modern marketer.
The DNA drop comes at an interesting time in Osbourne’s career. After revealing his Parkinson’s disease diagnosis in 2020, he’s preparing for a final performance with original Black Sabbath members Tony Iommi, Geezer Butler, and Bill Ward at the Back to the Beginning festival in England on July 5.
His wife Sharon has shared that this performance represents closure for Ozzy - a chance to say goodbye to fans and friends after decades of musical innovation. The “Prince of Darkness” is ensuring his legacy continues, whether through music or potentially through future cloning technology.
While the DNA cans are already sold out, this stunt represents more than just merchandise. It’s a provocative statement about immortality, technology, and the enduring power of rock and roll.
For fans hoping to capture a piece of music history, this might be the closest thing to time travel we’ve got - at least until science catches up with Ozzy’s imagination.
AUTHOR: kg
SOURCE: NBC Bay Area