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The San Francisco Frontier | Est. 2025
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Budget Movie Nights Are Back: AMC's Wallet-Friendly Wednesday Deal

Shooting this for album art for the band Easy Kill. We wanted to reflect the references in the lyrics to movies and cinema; whilst also showing the desolate/isolated emotions dealt with in the album, too.

Movie lovers, rejoice! AMC Theatres is about to make your cinema experience way more affordable. Starting July 9, the theater chain will slash ticket prices by 50% every Wednesday for members of their free AMC Stubs loyalty program.

This game-changing promotion is perfect for film enthusiasts looking to catch the latest blockbusters without breaking the bank. Anyone can join the AMC Stubs program at no cost, opening up these discounts to a massive audience of 36 million potential members.

AMC Chairman and CEO Adam Aron explained the strategy, highlighting their goal of creating an attractive moviegoing environment while making tickets more accessible. The initiative comes at a crucial time for movie theaters, which have been struggling to compete with streaming services and recover from pandemic-related setbacks.

While the deal applies to standard ticket prices across all movies, premium formats like IMAX and Dolby Cinema will still carry additional charges. The company hopes to replicate the success of their existing “Discount Tuesdays,” which has already become one of their busiest days.

The timing couldn’t be more perfect. The box office has been showing promising signs of recovery in recent months, with April and May demonstrating significant audience return. This pricing strategy could be the boost theaters need to continue attracting moviegoers in an increasingly digital entertainment landscape.

AMC Stubs membership doesn’t just offer discounted tickets. Members also earn reward points, receive birthday treats, and enjoy various other perks. As the largest movie theater chain in the United States, AMC is clearly making a strategic move to reconnect with audiences and provide value.

For Bay Area film fans looking to enjoy a budget-friendly movie night, mark your calendars for Wednesdays starting this July. Your wallet will thank you.

AUTHOR: kg

SOURCE: NBC Bay Area

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