From Pop Culture to Pizza: How Brands Are Celebrating Taylor Swift and Travis Kelce's Engagement

Photo by Jovan Vasiljević on Unsplash
Love is in the air, and food brands are serving up some serious relationship goals.
When Taylor Swift and Travis Kelce announced their engagement on August 26th, the internet exploded with excitement , and so did the marketing departments of some of America’s favorite food chains. Instead of just congratulating the couple, brands decided to turn this pop culture moment into a delicious celebration.
California Pizza Kitchen is getting extra romantic by offering heart-shaped pizzas for 13 days (Swift’s lucky number) starting August 29th. Each pizza will start at $17.99 and can be customized to any flavor, making it a perfect tribute to the couple’s “Love Story”.
Other brands jumped on the engagement bandwagon with creative promotions. Papa Johns is giving $13 worth of free Papa Dough to anyone named Taylor or Travis. DoorDash is offering Swifties a 13% discount, while Olipop is providing an extra 13% off subscription orders using the code LOVERS13.
Some brands took even more playful approaches. Sonny’s BBQ is offering a buy-one-get-one deal for teachers, referencing Swift and Kelce’s adorable Instagram caption about an “English teacher and gym teacher getting married”.
Krispy Kreme even got in on the action by offering free doughnut rings for two hours on the day of the announcement , a clever play on engagement rings that had fans laughing and celebrating.
These promotions show how brands are becoming increasingly savvy about leveraging pop culture moments to connect with younger audiences. By tapping into the collective excitement around Swift and Kelce’s engagement, these companies aren’t just selling food , they’re creating shareable, memorable experiences.
Whether you’re a die-hard Swiftie or just enjoy a good marketing stunt, these engagement-inspired deals prove that love can indeed be delicious.
AUTHOR: mp
SOURCE: NBC Bay Area