Get ready, health-conscious foodies – Gwyneth Paltrow’s Goop Kitchen is expanding its culinary empire into the Bay Area this fall. After establishing a strong presence in Southern California, the brand is set to open three new locations that promise to shake up the local dining scene with their clean, innovative approach to food.

Led by chef Kim Floresca, a veteran of prestigious kitchens like Thomas Keller’s Per Se and the Restaurant at Meadowood, Goop Kitchen is bringing its health-forward menu to San Francisco, San Jose, and Sunnyvale. The SoMa location at 60 Morris Street will debut in December, with San Jose and Sunnyvale locations opening in October and November respectively.

The menu is a playground for those seeking nutritious yet delicious options. Diners can expect an array of bowls featuring rotisserie chicken or salmon, creative salads, wraps, and bento boxes. Vegan enthusiasts will be thrilled by innovative offerings like mushroom “carnitas” and BBQ-glazed tofu that challenge traditional plant-based fare.

What sets Goop Kitchen apart is its commitment to “clean” eating. Every sauce, dressing, and “crunchie” is made in-house and certified to be free from processed sugars, gluten, dairy, peanuts, and preservatives. Dessert lovers aren’t left out either, with gluten- and dairy-free options like a dark chocolate sea salt brownie and a seasonal maple pumpkin bread.

This expansion marks Goop’s first venture outside of Southern California, signaling a strategic move into the Bay Area’s competitive food market. The brand will need to navigate local restaurant regulations, particularly in neighborhoods like Pacific Heights or the Castro, where opening a new location might require additional permits.

For those eager to experience Paltrow’s culinary vision, Goop Kitchen offers a glimpse into a world where healthy eating doesn’t mean sacrificing flavor or creativity. Whether you’re a strict dietary devotee or just looking to try something new, these restaurants promise to bring a touch of wellness to your lunch routine.