In a wildly unexpected turn of events, Gwyneth Paltrow has been hired as a “temporary spokesperson” for Astronomer, a data operations company that recently found itself in the spotlight after a viral Coldplay concert moment.

The company, which specializes in data workflow automation, brought on Paltrow to address the internet’s burning questions following the resignation of CEO Andy Byron and chief people officer Kristin Cabot. In a hilarious social media video, Paltrow deadpans through technical answers about Apache Airflow and data pipelines, turning a potentially awkward corporate moment into a masterclass of internet-savvy communication.

The backstory involves a kiss cam incident at a Coldplay concert where Byron was allegedly caught in a compromising moment. Coldplay’s lead singer Chris Martin - Paltrow’s ex-husband - even joked about the situation, quipping that the individuals were “either having an affair or just very shy”.

Astronomer’s bold move to hire Paltrow has been met with widespread praise online, with commenters lauding the company’s creative approach to crisis management. The interim CEO, Pete DeJoy, had previously acknowledged the “unusual and surreal” attention the company was receiving.

The video features Paltrow answering increasingly bizarre questions about the company, transforming what could have been a PR nightmare into a viral marketing moment. Fans and tech enthusiasts alike have been quick to applaud the unconventional strategy.

With this move, Astronomer has effectively turned a potentially damaging situation into a moment of internet humor, proving that sometimes the best response to controversy is a well-executed dose of self-aware comedy.