Union Square is about to get a serious level-up this holiday season, and Nintendo fans are in for a treat. The brand new Nintendo San Francisco store is transforming into a festive gaming paradise, offering everything from seasonal merch to exclusive game launches that’ll make your inner geek squeal with joy.

If you’re looking to upgrade your winter wardrobe with some serious Nintendo style, their Winter Collection has got you covered. We’re talking cozy beanies, warm cardigans, and blankets that’ll make your gaming sessions extra comfortable. And for the culinary nerds who want to bring some game-inspired flair to their holiday cooking, they’ve got oven mitts and recipe organizers that are way more exciting than your standard kitchen gear.

The holiday offerings aren’t just limited to Mario and mushroom kingdom aesthetics. You’ll find awesome seasonal products featuring “Pikmin” hoodies and “Animal Crossing” loungewear that blend comfort with pure geek chic. Plus, the store is the ultimate destination for hardcore gamers, with upcoming title launches like “Kirby Air Riders” on November 20th and “Metroid Prime 4: Beyond” dropping December 4th.

Nintendo’s bringing some serious holiday magic with special promotions that’ll make gift shopping a breeze. From December 6th to 7th, spending $50 or more gets you free holiday-themed gift wrap. Drop $100, and between December 13th to 20th, you’ll snag a limited edition Nintendo holiday ornament. Pro tip: swing by the My Nintendo kiosk for some sweet Platinum Points and potential giveaway items.

For those who can’t make it to the San Francisco store, Nintendo’s running a sweepstakes where fans can win a trip to the store, complete with airfare and a two-night stay. The store’s holiday window displays and festive decor are set to make Union Square even more magical this season.

Whether you’re a die-hard Nintendo fan or just looking for some unique holiday gifts, this store is your one-stop gaming wonderland.