Mikaela Shiffrin, the world-renowned ski racer who has conquered nearly everything on the slopes, is now setting her sights on a new challenge: podcasting. At 30 years old, the two-time Olympic champion is launching “What’s the Point with Mikaela Shiffrin” on October 29th, promising an intimate exploration of what drives athletes and high achievers to excel.

Beyond her impressive record of 101 World Cup race victories, Shiffrin is looking to use her podcast as a platform to understand deeper motivations. Her goal is to dive into conversations that reveal the core values and passions that push people towards their dreams, drawing from her own experiences of navigating personal loss and professional triumph.

The podcast will feature a diverse range of guests, from fellow athletes and rivals to business leaders, celebrities, and people who have personally impacted her life. One dream guest is comedian Stephen Colbert, with whom she hopes to discuss handling grief - a topic deeply personal to her after losing her father in 2020.

Shiffrin’s venture into podcasting comes alongside the launch of her personal brand, including a new logo designed by Wunder Werkz that symbolizes her dynamic spirit. The timing coincides with her preparation for the upcoming Milan-Cortina Winter Olympics in February, where she’ll continue to push the boundaries of her athletic career.

“I want to gain perspective from others, and hopefully help listeners gain perspective for themselves,” Shiffrin shared, embodying the introspective spirit that has defined her remarkable journey.

For fans and aspiring athletes, “What’s the Point” promises to be more than just another sports podcast - it’s an intimate exploration of human potential, resilience, and the often unseen forces that drive extraordinary achievement.