Move over, typical celebrity side hustle – Jennifer Garner’s Once Upon a Farm is proving to be a serious business venture. The Berkeley-based organic baby food company is set to make its debut on the New York Stock Exchange, and it’s not just another vanity project.

Garner joined the company in 2017 as an investor and was later named Chief Brand Officer, bringing her star power to a startup that’s more substance than style. Founded in 2015, Once Upon a Farm has been quietly building an impressive financial portfolio, reporting $156.8 million in sales revenue for the full fiscal year 2024 and only $24 million in losses.

Contrary to what you might think from the Capital One commercials, this isn’t actually a farm – it’s a innovative food company specializing in organic baby food, refrigerated oat bars, and healthy kid-focused snacks. The company’s financial trajectory suggests it’s more than just a celebrity endorsement.

In 2025, the company has already generated $110 million in sales revenue, with losses significantly lower than its impressive top-line numbers. The proposed stock ticker, OFRM, is generating buzz among investors who are looking beyond the typical tech startup.

The company’s Berkeley roots add another layer of Bay Area entrepreneurial spirit to its story. Garner isn’t just a face for the brand – she’s actively involved, bringing attention to a locally-grown business that’s disrupting the children’s nutrition market.

For those interested in potentially investing, the IPO details are still being finalized, with no specific timeline or target share price announced yet. But one thing is clear: Once Upon a Farm is proving that sometimes, a celebrity-backed venture can be more than just marketing hype.

As the Bay Area continues to be a hotbed for innovative startups, Once Upon a Farm represents an interesting intersection of health-conscious entrepreneurship, sustainable food production, and strategic brand building.