Subscribe to our Newsletter
The San Francisco Frontier | Est. 2025
© 2026 dpi Media Group. All rights reserved.

Newsom Demands Trump Admin Redirect Noem's $220M Vanity Campaign to LA Fire Recovery

Kristi Noem

After President Trump fired Homeland Security Secretary Kristi Noem, Governor Gavin Newsom is calling out what he’s calling a massive betrayal of LA fire survivors. While communities across Los Angeles are still waiting for federal disaster relief, Noem was apparently busy approving a $220 million taxpayer-funded ad campaign featuring herself on horseback , something even Trump himself criticized.

Here’s where it gets really frustrating: Noem implemented a policy requiring her personal sign-off on every Department of Homeland Security contract, grant, or disaster award over $100,000. That means over $500 million in FEMA funding that experts already vetted just sat on her desk waiting for approval. Meanwhile, LA families dealing with fire damage couldn’t access money they desperately needed for rebuilding.

Newsom’s demand is clear: release that $500 million immediately and redirect whatever’s left of Noem’s self-serving ad campaign toward actual recovery efforts. “Families in Los Angeles shouldn’t have to wait while she and Donald Trump play politics,” he said, and honestly, it’s hard to argue with that.

The impact on communities has been brutal and visible every single day. In neighborhoods across the San Gabriel foothills, above Pasadena and Altadena, you’ll see damaged parks with fenced-off trailheads, patched-up roads that wash out when it rains, and schools waiting to rebuild classrooms that burned. Without the promised federal reimbursement, these communities can’t move forward at full speed.

It’s not just about rebuilding either. The stalled funding includes $94 million in hazard mitigation grants for the LA region. This is the money that actually prevents the next disaster from becoming another LA fires catastrophe , clearing dangerous fuels near neighborhoods, hardening power lines in high-risk corridors, elevating critical equipment at hospitals and water plants, and retrofitting schools to be safer during future fires, storms, or earthquakes.

The situation has gotten so bad that some communities are actually withdrawing projects rather than gamble their budgets on an endless delay. With Noem’s firing and growing bipartisan concern over these delays, there’s finally momentum to end this $100,000 bottleneck and let FEMA’s professional reviewers do their job without an extra layer of political bureaucracy.

Newsom’s message to the Trump administration is straightforward: stop the delays, redirect those vanity campaign funds to people who actually need help, and let Los Angeles move forward with recovery.

AUTHOR: mb

SOURCE: gov.ca.gov