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The San Francisco Frontier | Est. 2025
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Nike's New Powered Footwear Could Change How You Move Forever

a large orange nike logo on the side of a building

Photo by Paul Steuber on Unsplash

Imagine having an extra boost of energy with every step you take. Nike is making that a reality with their groundbreaking Project Amplify, a revolutionary “powered footwear system” designed to transform how everyday athletes move.

The innovative technology looks like an ankle brace but functions like a personal mobility assistant. Developed alongside robotics partner Dephy, Project Amplify uses lightweight robotic technology to provide additional power during running and walking. Unlike traditional athletic gear focused on professional athletes, this device targets people moving at a 10-to-12-minute mile pace.

Nike’s vision for Project Amplify is refreshingly inclusive. The company defines “athletes” broadly - essentially anyone with a body who wants to move more efficiently. Over 400 athletes have been involved in testing this technology over several years, helping Nike refine the design and functionality.

The device contains a motor, drive belt, and rechargeable battery, all cleverly concealed in a sleek design. Its primary goal isn’t about breaking speed records but providing assistance that makes movement easier and more accessible. Think of it like having an extra set of calf muscles working in harmony with your own.

While still in testing, Nike has signaled plans to bring Project Amplify to consumers in the coming years. This isn’t just another piece of workout equipment - it represents a potential paradigm shift in personal mobility technology.

As part of Nike’s broader innovation strategy, Project Amplify joins other cutting-edge developments like neuroscience-based footwear and advanced cooling technologies. The company continues to push boundaries, showing that the future of athletic wear is about empowerment and accessibility.

For those who find traditional exercise challenging or want to extend their physical capabilities, Project Amplify offers an exciting glimpse into a more inclusive athletic future. Stay tuned as this technology evolves and potentially transforms how we think about movement.

AUTHOR: mei

SOURCE: The Verge